Samuel C. Woolley

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Samuel C. Woolley is an Affiliate Faculty Fellow at the Center for Media Engagement and an associate professor and the William S. Dietrich II Endowed Chair of Disinformation Studies at the University of Pittsburgh. He is the founding director of the Propaganda Research Lab at the Center for Media Engagement and previously was an associate professor at the University of Texas at Austin. He has past affiliations with the Oxford Internet Institute at the University of Oxford and the Center for Information Technology Research in the Interest of Society (CITRIS) at UC Berkeley. He has held research fellowships at the German Marshall Fund, the Anti-Defamation League (ADL), Google Jigsaw, the University of Washington’s Tech Policy Lab, and Central European University’s Center for Media, Data, and Society.

Woolley’s research is focused on how emergent technologies are used in and around global political communication. His work on computational propaganda — the use of social media and other digital tools in attempts to manipulate public opinion — has revealed the ways in which a wide variety of political groups in the United States and abroad have leveraged tech such as bots and trending algorithms and tactics of disinformation and trolling in efforts to control information flows online. His projects on digital politics, automation/AI, social media, and political polarization have been funded by the Ford Foundation, John S. and James L. Knight Foundation, The Miami Foundation, National Science Foundation, New Venture Fund, Omidyar Network, Open Society Foundations, William and Flora Hewlett Foundation, Moody College of Communication, and The University of Texas at Austin. Samuel is also on LinkedIn.